We must adapt our current use case to fit with this…Īll feedback, I was once told, is a gift. Do try and build stories that may enhance the social nature of watching Sport in a pub Different audio (no commentary, selectable commentary) were better received as ideas than the video based stories in the deck.Ĩ. Experiences that are bespoke to the user, and in particular to the user in that pub, may make sense and it may be good to concentrate on developing such experiences.ħ. The personal mobile screen may be valuable for the “fluff”.Ħ. It may be worth telling the story of football in pubs (1990 England vs Germany newspapers reporting ‘the pubs will be empty’ B&W TV on the bar projection TVs, very large screens and now multiple flat panels giving lien of sight to all corners of a pub) and emphasise that what we want to do is to further improve the experience of watching football out of the home.ĥ. In pitching to pub chains try not to be too prescriptive. Use all screen real estate to show the match not the “fluff” (stats, replays, manager cam, etc)Ĥ. A bad result for a landlord is for people to leave/(not enter) the pub because they can’t /(expect to not be able to) see the match. “Our” customer is the landlord or the pub chain, not the punterģ. This is the key stuff I think I need to remember:ġ. ![]() In general I surmised they thought that there may be something in what we’re doing but the ideas we have had so far – and the way we present them, are not going to impress pub chains. The response I got was cool, but helpful. When building a product, designing a website, creating an app, or engineering a block of code, strive for simplicity. The latter has the stupid referring to the developer. Adam Naor The KISS principle (or Keep It Simple, Stupid) states that most systems work best if they are kept simple rather than made overly complicated. The former has the stupid referring to it. I pitched what we are planning in 2-Immerse to this team. Eljay-Adobe Sep 8 '18 Note that KISS means 'keep it simple stupid', rather than 'keep it simple, stupid'. These colleagues have been serving the Pub market with TV deals for years. ![]() That happened to me the other day when I was speaking to some BT TV colleagues about our work on the Sport in Pubs Prototype. ![]() It’s easy to find yourself going off on one – and useful to be called back.
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